3 Jan 2012
Reinvent Your Mom and Pop Business in 2012
Ever wonder what “reinventing” your business actually looks like? How does one go about this process?
Have you ever thought about significantly changing the business you’ve created?
If your business makes you feel like you’re the only one doing the work, maybe it’s time to stop being a one-person band and reinvent your business.
Indiana writer Gene Stowe has detailed the process of business reinvention in this article. I think he did a great job explaining how reinvention works, and how I learned the process of turning a business into a Destination. He also covers why becoming a Destination is the best choice for most small businesses.
To read the article, click here.
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Hi Jon:
Great article by Gene. One think that I’m emphasizing this year (Big Epiphany!) is the idea”you gotta see it”. SEE before you buy..which is a way to deflect people form buying online. SEE what you’re getting! In our case, HEAR what you’re getting because we have the only quiet hot tubs. “This is one product you must see & hear before you buy.” I’m sure all of the small business owners in your network have more than one thing that MUST BE seen and/or heard or tasted or smelled or touched. It’s the year of the senses for us!
Alice
Alice Cunningham
January 4th, 2012 at 1:16 pmpermalink